Guides for shop owners
A shop website for Chinese and Taiwanese customers: Simplified or Traditional?
It’s all Chinese, but mainland China writes in Simplified characters while Taiwan and Hong Kong use Traditional. Look first at where most of your customers come from.
How to choose
- An area with lots of mainland tour groups → Simplified first
- A café or gift shop popular with independent Taiwanese travelers → Traditional is the warmer welcome
- If you get plenty of both, you can start with Simplified and add Traditional for the menu alone
Payment and contact info
- Name payment methods the way those customers know them: mainland — 支付宝 (Alipay), 微信支付 (WeChat Pay) / Taiwan — international cards, LINE Pay and so on. List only what you actually accept, at the very top
- Some foreign map and messaging apps don’t load well in mainland China. Give your address in both Korean and English
This guide was written by Gyeol, a website service for small shops. Use it as it is, whether or not you use Gyeol.
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